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The CFO-Proof Marketing Playbook

Connecting RFQs to Closed-Won Revenue

Industrial marketers often struggle to show how marketing drives real revenue. Long sales cycles, scattered data, and disconnected systems make it hard to earn trust from finance and leadership.

In this session, you’ll see what a high-performing HubSpot setup looks like for manufacturers who want to connect marketing, sales, and finance around shared numbers that prove ROI.

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What You'll Learn: The CFO-Proof Playbook

  1. 01

    From Cost Center to Revenue Engine

    Why marketing is often seen as a cost center and how to change that.

  2. 02

    Speaking Finance's Language

    What visibility CFOs expect from your HubSpot reporting.

  3. 03

    Industrial Attribution Models

    The key metrics every manufacturing marketer should track.

  4. 04

    Unified Revenue Reporting

    How top manufacturers use data clarity to defend and grow their budgets.

What marketing reports: Website visits 12,480, Form fills 214, MQLs 96. What the CFO hears: Pipeline from RFQs $1.8M, Closed-won $420K, Cost per opportunity $1,150.

Your Expert Hosts

Who Should Attend

  • Marketing Leaders
  • Financial Leaders
  • HubSpot Users

Trusted By Industrial & Manufacturing Leaders

  • DDPS
  • Veolia
  • B-T logo
  • Flex
  • Williamson
  • Client logo

Walk into your next budget meeting with numbers finance trusts

Watch The CFO-Proof Playbook Now