Webinar: The Owned Audience Playbook for B2B Marketing
Stop paying for reach you don’t control.
Learn a fast system to turn traffic into a pipeline you own.







What The Webinar Covers
Market Reality
Why CAC is rising, privacy rules reduce targeting, search clicks fall, and social platforms limit reach.
Internal Barriers
How AI content saturation, weak segmentation, ad fatigue, and poor event follow-up stall results.
Owned vs. Rented
What you control with email lists, CRM, and communities, and why ownership improves reach, conversions, and ROI.
Growth Strategies
Co-created experiences, private communities, content with conversion paths, event-driven pipelines, and AI personalization.

What You’ll Learn
How to move from rented to owned audiences and lower CAC.
The five foundations of an owned audience system.
Proven tactics to turn followers into leads and customers.
Real examples of owned audience systems driving pipeline growth.
Meet Your Presenter

Nathan Harris
CEO/President
Over 20 years of experience helping B2B tech companies optimize sales and marketing performance to achieve scalable growth.
