A Guide to Your Essential Strategic Marketing Plan



Let's face it: marketing in today's fast-changing landscape is challenging. Many companies are still struggling to put the pieces together to create measurable results from their inbound marketing efforts. That's why we stress strategy before tactics. 

The first step to closing more customers is to create a solid strategy; one that's based on your company, your goals, and your customers. When you take the time to create a thoughtful marketing strategy based on research, your team has a clear path to follow for success. When everyone knows what their responsibilities are, your team can work together more efficiently towards a common goal. 

This free marketing strategy kit contains the template resources you and your team need to align customer needs with your business growth goals. Download your kit today to get started!

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See What's Included in Your Starter Kit Below:

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Mission and Vision Statement Templates

Defining your company's mission and vision statements is a critical step for any marketing plan. This clarifies your purpose, unites your team, and guides your business in the right direction.


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Personal S.W.O.T. Analysis

What are your companies strengths? What about weaknesses or opportunities in your market? What are your potential threats? Use this template to keep track of this information in a simple way.



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Buyer Persona Template

Effective marketing requires in depth knowledge of your audience. This template will help you to map out who your ideal buyer is and how best to reach them.
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SMART Goals Template

The best goals are SMART. This template will help you to set achievable goals so you can create a strategy that is focused on the tasks that are most important.



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One Page Plan Template

The one page plan is a brilliant way to align the team on marketing activities. It simplifies all the data to help keep the team on task. It is designed to be refreshed on a quarterly basis.



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Competitive Research

What are your competitors up to? This competitive research template will allow you to gather information about all of your competitors in one place, so you can search for opportunities in your market.
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Budget Management

Keep track of your allotted budget (and how much you actually spend) throughout the year with this simple budget tracking and management template.
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Strategic Planning Checklist

Making good strategic decisions is a lot easier when the information you need is easily accessible. This checklist will help ensure you have all of the data necessary to create and execute on your marketing strategy.