Defining your company's mission and vision statements is a critical step for any marketing plan. This clarifies your purpose, unites your team, and guides your business in the right direction.
What are your companies strengths? What about weaknesses or opportunities in your market? What are your potential threats? Use this template to keep track of this information in a simple way.
Effective marketing requires in depth knowledge of your audience. This template will help you to map out who your ideal buyer is and how best to reach them.
The best goals are SMART. This template will help you to set achievable goals so you can create a strategy that is focused on the tasks that are most important.
The one page plan is a brilliant way to align the team on marketing activities. It simplifies all the data to help keep the team on task. It is designed to be refreshed on a quarterly basis.
What are your competitors up to? This competitive research template will allow you to gather information about all of your competitors in one place, so you can search for opportunities in your market.
Keep track of your allotted budget (and how much you actually spend) throughout the year with this simple budget tracking and management template.
Making good strategic decisions is a lot easier when the information you need is easily accessible. This checklist will help ensure you have all of the data necessary to create and execute on your marketing strategy.
