“The definition of insanity is doing the same thing over and over again and expecting different results.”


Our friend Albert Einstein said that. Though the Internet wasn’t invented in his day, Albert might have been talking about your company’s SEO habits. Admit it. Your company follows the same SEO practices year after year. But are they working? And why do you believe in them? There are a number of bad habits and myths about SEO that could be hampering your company’s search results. New Perspective is here to change that. Our free ebook, 17 SEO Myths You Should Leave Behind, examines the myths of search and the facts about how best to optimize your website and all your content. Brace yourself. We’ll be debunking some long-held beliefs, such as:

  • Social media and SEO aren’t related at all.
  • SEO is something I can hand off to IT. 
  • More links are better than more content. 
  • There’s an ideal keyword density for my page.

It may sting to hear that these are SEO myths and not truths. You’ve probably spent hours and hours on practices that are getting you nowhere. But the 20 minutes you spend reading this ebook will be repaid in saved time and frustration and, more importantly, better SEO.