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Maximize Trade Show ROI Checklist
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npws.net
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(508)755-6797
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Use this checklist to help maximize ROI at your next trade show visit.
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This is a sample checklist, which you should customize according to your needs.
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Trade Show Name:
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Date:
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TaskPerson ResponsibleStatusDeadlineComments
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6 Months Before the Show
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Show Selection/Research
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Research your target market
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Research shows in your market
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Register/reserve space for your booth
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Complete booth design
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Decide who on your team will attend
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Book hotels
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Evaluate Your Website
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Ensure website is up-to-date
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Evaluate the buyer's journey
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Design a Trade Show Marketing Strategy
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Establish your goals
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Create assets specific to goals and target market
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Website Pages
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Blogs
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Press Releases
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White papers/downloadables
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Emails
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Promote Your Attendance
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Post on social media using show hashtags
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Follow and interact with others using the hashtags
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Reach out to attendees to schedule time to meet (if applicable)
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Send an announcement email
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Create blogs or press releases
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3 Months Before the Show
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Prepare Your Presentation
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Elevator pitch alignment across your team
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Create necessary assets
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Brochures
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Business cards
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Free "swag"
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Establish Your Target Audience
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Identify persona
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Identify pain points and questions they will have
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Identify the value your product provides
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Establish KPIs
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Align on specific goals for the show
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Align on KPIs to measure your performance
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Develop Lead Capture Plan
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Establish lead capture plan
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Establish plan to follow up with leads after show
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1 Week Before the Show
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Practice Your Delivery
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Align team on elevator pitch
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Have team practice their pitch
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Revise as necessary
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During the Show
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Networking
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Seek out and speak to top priority companies
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Deliver your 30-second pitch
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Capture leads
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Take notes on your conversations
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Social Media
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Post on relevant platforms using the appropriate hashtag
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Take pictures and video to post
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After the Show
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Organize Contacts
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Enter contacts into CRM
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Prioritize
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Follow Up
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Send emails to contacts
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Reach out on social
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Create Content
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Write blog posts based on experience
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Create videos from your pictures and clips
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Other content ideas that come out of your experience
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